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IN THE PRESS

woman using empress stone on neck

The Beauty Trends Customers Are Buying During Covid-19

Vogue Business
JESSICA SCHIFFER

Amid widespread quarantines, limits on in-person beauty services and social distancing and mask wearing requirements, beauty customers are changing their spending habits, gravitating towards products that allow them to mimic the salon experience at home and protect them from the potential impact of an increasingly digital lifestyle.

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Wildling beauty products and packaging

Self-Care Brand Wildling Beauty on Why You Need to Try an At-Home Gua Sha Facial

Artful Living
BY Kathleen Gildea

Wildling Beauty is the leading gua sha brand that makes expert-level techniques easy for anyone. I have used traditional gua sha tools and jade rollers in the past, but never have I seen results like what the empress stone delivers. Which led me to wonder: What makes this tool so successfully unique?...

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The Wildling founders

From Pennies to Profit: How 26 Founders Bootstrapped Their Biz and Came Out on Top

Create + Cultivate
BY Sacha Strebe

One question we’re repeatedly asked by new founders at C&C is: Do I bootstrap or raise? Well, in our new series, From Pennies to Profit we set out to answer that question by asking self-funded founders how they bootstrapped their biz, from how long they worked full-time while building it to how much they saved before they leaped, and everything in between. Ready, set, launch!...

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Youthful looking woman touching face

Why the Anti-Aging Beauty Industry Is Turning to Clean Skincare

THE HELM
BY ZOE SCHAEFFER

The term “anti-aging” seems to morph as culture shifts. Once a common reference to the mature skin category—now considered “anti-feminist” and “fear-mongering”—the phrase is slowly being replaced with more celebratory terms in today’s world of female empowerment...

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various beaty gadgets

The 15 Best Beauty Tools of 2020

HARPERS BAAZAR
BY KATIE INTNER

High-tech beauty tools used to only be found in one place: the dermatologist’s office. But over the last few years, face and body devices have become more accessible—and even more effective than your in-office treatment. From laser to microcurrent technology and contouring gadgets, devices are changing the way we treat our skin and body. Below, find 15 tried-and-true beauty tools that don’t require a derm appointment...

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WWD

Buzzy Brands With Sustainability in Mind

WWD
BY Ryma Chikhoune

In California, trendy, thriving brands like Youth to the People have been incorporating sustainability into their ethos from the start. “Earth Day is every day for us,” said Joe Cloyes, cofounder and chief executive officer of the superfood skin-care company....

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Flique Editorial - Best Beauty Gadgets of 2020

THE BEST BEAUTY GADGETS OF ALL TIME

Flique Editorial
BY Katrina Froelich

It’s pretty amazing that we have a supercomputer in our pockets. We can Google just about anything and find the answer to any question within seconds. So it’s about time that the tech world and the beauty world collided...

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9 Products That Will Change Your Skin In 2020

9 Products That Will Change Your Skin In 2020

FORBES
BY Emily Siegel

This is the first article that I’m writing as a 30-year-old. So, what does that mean? It means that while I’ve always considered myself a skincare expert, my similarly-aged friends are finally starting to take my advice....

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35 Beauty tools you need

35 Fascinating Beauty Tools & Devices You Didn't Know You Needed Until Now

THE ZOE REPORT - March 28, 2020
BY Olivia Young

Scroll through Instagram at any time of day, and you're likely to come across at least one person who's rolling an oddly shaped tool around their face or posing with a slightly...

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Taking care of yourself with gua sha

Friends of Coveteur On What They're Doig To Take Care Of Themselves Right Now

coveteur
BY Bibi Deitz

Every time I pick up the phone, another friend tells me they feel like they should be more productive during this upside-down time. I feel it, too: This afternoon, when I sat on the brick back-patio steps of our rented house in Maryland...

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Products to make your skin glow

8 Beauty Brands for Getting a Celeb Glow

GOOD AMERICAN
BY Sarah de Brun

How many times a day do you scroll through Instagram and swoon over so-and-sos flawless skin? She’s glowing without trying, or at least it seems. You wonder, “WTF do I need to do to get that look?”...

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Gwyneth Paltrow posing for camera

Give Yourself a Gwyneth Paltrow-Caliber Facial at Home With These Products

US MAGAZINE
BY Bernadette Deron

Fact: This is the best time to step up your skincare game. Not shelling out the big bucks for bar tabs and Ubers has potentially left...

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Gua Sha Hand and Stone Purifier

Green Beauty Products That Are Perfect For Self-Care

LONNY - APRIL 28, 2020
BY SHELBY WAX

While discovering amazing eco-friendly decor and cleaning solutions is great, we have to admit that nothing gets us more excited than finding amazing green beauty products to add to our medicine cabinets...

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Empress Wand Gua Sha

18 Best New Beauty And Wellness Products For Self-Care Right Now

FORBES
BY SONYA DAKAR

What’s the best way to maintain balance while staying at home more than usual to prevent the spread of COVID-19? Self-care. And the good news?...

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Empress Stone Gua Sha

Gua Sha for Amazing Skin at Home

GOOP
BY Megan O’Neill

My skin is suddenly as oily as a scallion pancake and as broken out as a teenager’s, and I’m not alone: Many of my friends say their skin is acting up, too. Stress has always shown up on my face—and the association between psychological stress...

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The Case For Being Extra Kind To Your Bosom

The Case For Being Extra Kind To Your Bosom

C MAGAZINE
BY KELLY ATTERTON

Caring for your face starts at your nipples, or so many facialists say. That may sound funny, but think about it: The chest area is just as susceptible as your face and neck to signs of aging from sun damage, wrinkles, volume loss and more...

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6 Lotions, Potions and Tools for Your Delicate Decolletage

6 Lotions, Potions and Tools for Your Delicate Decolletage

C MAGAZINE
BY KELLY ATTERTON

It’s time to expand your skincare routine to include your bust. Here, we present a few of our favorite products to incorporate into any good bosom-boosting regimen.

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The 20 Beauty Products Carola Gonzalez Uses to the Last Drop

The 20 Beauty Products Carola Gonzalez Uses to the Last Drop

THE CUT - NOVEMBER 18, 2019
BY Daise Bedolla

When makeup artist Carola Gonzalez — who has worked with the likes of Kerry Washington, Hunter Schafer, and Mindy Kaling — shared her skin-care routine with the Cut earlier this year, it sparked a frenzy...

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Is Clean Beauty Really Better? 7 Derms & Aestheticians Weigh In

Is Clean Beauty Really Better? 7 Derms & Aestheticians Weigh In

THE ZOE REPORT - OCTOBER 25, 2019
BY Jessica L. Yarbrough

Scan almost any clean beauty retailer’s “About” page — Detox Market, Credo, Follain, Beautycounter — and you’ll notice two keywords: health and safety. That’s because the movement’s...

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GOOP, A Gua Sha Facial for Breakouts

A Gua Sha Facial for Breakouts

GOOP
BY Megan O’Neill

I’m about to go into my gua sha facial. I don’t realllllly know what gua sha is. But I’m desperate: For the past few weeks, my face has been a disaster of blemishes and dry patches, not to mention the seemingly indelible...

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Ready For Expert-Level Gua Sha? This Brand Makes It Easy

Ready For Expert-Level Gua Sha? This Brand Makes It Easy

MIND BODY GREEN
BY Alexandra Engler

Gua sha has been around for, uh, a while. Even in its modern boom, it's been around for a few years now. And, still, there's plenty of confusion out there regarding what tools to use and with what products...

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The Best Instagram Beauty Brands That Editors Actually Use

The Best Instagram Beauty Brands That Editors Actually Use

THE ZOE REPORT - OCTOBER 8, 2019
BY Jessica L. Yarbrough

I write about makeup, skincare, and hair care for a living, and one hazard of the job is fielding a zillion questions about my personal beauty editor routine — the biggest one being this: "Do you get all your products for free?" To answer that burning question...

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Goop Gift Guide

The Wellness Junkie’s Gift Guide

GOOP - DECEMBER, 2020

Not to toot our own pelvic floor trainer, but this is where we shine.

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New York Times Gift Guide

Face Time

NEW YORK TIMES - DECEMBER, 2019
BY Jaspal Riyait, Art Director, Smarter Living

Allow the self-care enthusiast in your life, to practice the ancient art of facial gua sha with this three-part kit. The Wilding Beauty Empress Collection will have you spritz, oil and lift your skin to plump and brighten your face.

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Live The Process - Wildling

Gift 3 — The Empress Collection by Wildling

LIVE THE PROCESS - JANUARY 03, 2020

This January, we are Giving The Process: For each of the first 30 days of the month, we’re highlighting something—and someone—amazing in the wellness world, representing the beauty, health, style, creative, energetic and/or spiritual boost you need to make yourself a priority in the new year—and decade...

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Laguna Beach Living - Wildling

Wilding Transforms Your Beauty Routine with a Sacred and Sexy Twist

LAGUNA BEACH LIVING - AUGUST 7, 2019
BY EMILY MOORE

A farm-to-face organic and fair-trade beauty line, Wilding’s products are full of active botanicals and wild foraged plants -- all staple ingredients in their potent facial serums and detoxifying tonics. ....

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Women's Health - Wildling

The Surprising Beauty Benefits of Gua Sha

WOMEN'S HEALTH - JUNE 20, 2019
BY MADDY ZOLLO RUSBOSIN

Like fancy avo toast, pretty sunsets, and colorful wall murals, jade rollers have reached peak social media saturation. While this holistic beauty tool has a ton of complexion-boosting benefits, there’s another facial treatment that is even more effective. Meet gua sha....

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Who What Where - Wildling

I'm a Beauty Editor, and These 20 Product Trends Have Totally Failed Me

WHO WHAT WHERE - AUGUST 1, 2019
BY ERIN JAHNS

Here's the thing—when it comes to beauty, everyone has a different beat. A makeup look that one person loves might be totally unappealing to another, and a specific product that completely...

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The Fullest - Wildling

A Guide To Gua Sha: Cue The Dewy Look

THE FULLEST - AUGUST 20, 2019
BY LILY COMBA

Who has heard of gua sha before? What about lymphatic drainage? Chances are many of you have. There is a lot of interest in (and mystery around) the practice of both of these health crazes that have been known to help with acne scars, tighten fine lines and wrinkles...

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Wellgood - Wildling

Gua Sha Could Be The Answer To Treating (and Preventing!) Those Pesky Blackheads

WELLGOOD - JUNE 27, 2019
BY RACHEL LAPIDOS

While I’m extremely into using each and every high-tech device that I can get my hands on for the sake of my skin—I’m looking at you...

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The Chalkboard - Wildling

The Strange Connection Between Your Neck + Those Bags Under Your Eyes

THE CHALKBOARD - JUL 12, 2019

TINY TOOL, TONS OF BEAUTIFYING power. If you haven’t discovered the benefits (and sheer joy) of using a gua sha stone to lift and boost your skin yet, where have you been? After the jade...

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Harper's Baazar - Wildling

The Best Organic and All Natural Skincare Brands

HARPERS BAAZAR - JUL 30, 2019
BY OLIVIA FLEMING

Take a minute to think about your skin as if it were your stomach. Imagine eating a diet full of processed foods containing preservatives, stabilizers, artificial sweeteners, and filler ingredients like high fructose corn syrup...

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Beauty Independent - Wildling

Starting With Gua Sha, Wildling Makes Ancient Modalities Super Stylish For Modern Consumers

BEAUTY INDEPENDENT - AUGUST 12, 2019
BY RACHEL BROWN

Jade rollers were trendy skincare items, but gua sha wasn’t yet well-known, and the workshop was Munson’s first encounter with it. She was fascinated by the 4,000-year-old Chinese practice that blended beauty and self-care,...

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The Moment - Wildling

Products We're Loving Right Now

THE MOMENT - AUG 26, 2019
BY LANEY CROWELL

Summer is officially in full swing! And with it comes longer days, warmer temps, and a whole new arsenal of products that soothe the sunburns, keep b.o. at bay, clarify clogged pores, and provide that coveted dewy summer glow...

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Harper's Baazar - Wildling

Women Are Giving Up Botox for Facial Massage

HARPERS BAAZAR - MAY 23, 2019
BY PRUE LEWINGTON

When bride-to-be Danielle O’Brien broke out in stress hives as she prepared for her wedding, she knew she needed help. Like any bride, she wanted to look stunning and radiant on her big day; exhaustion had given her dark circles, and fine lines were creeping in...

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Mind Body Green - Wildling

If You Like Jade Rolling, You're Going To Love These 5 Facial Tools

MINDBODYGREEN
BY LINDSAY KELLNER

Beauty rituals and self-care are often conflated as one and the same, but using a tool to give your ritual a little more oomph can up the ante. Gua sha, jade rolling, and facial reflexology are topics we've been exploring...

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Mind Body Green - Wildling

The 5 Products Chef & Author Phoebe Lapine Recommends To Everyone

MINDBODYGREEN - MAY 5, 2019
BY PHOEBE LAPINE

Here at mbg, we love getting a glimpse into the habits of the biggest movers and shakers in the wellness world—and what better way to do that than by looking at the products they use on a daily basis?

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Well and Good - Wildling

5 Beaty Brands Tapping Traditional Chinese Medicine For Happy Skin On Repeat

WELLGOOD - NOVEMBER 26, 2018
BY NIKHITA MAHTANI

If you’re a beauty junkie, you know that non-toxic skin care is all the rage these days. Everywhere you look, there’s a new product that promises quick results and organic ingredients—the best of both worlds...

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Well and Good - Wildling

Having Good "Facial Posture" Is A Thing, And It's Just As Important As Sitting Up Straight

WELLGOOD - MAY 25, 2019
BY RACHEL LAPIDOS

If you’re a beauty junkie, you know that non-toxic skin care is all the rage these days. Everywhere you look, there’s a new product that promises quick results and organic ingredients—the best of both worlds...

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The Zoe Report - Wildling

The New 2019 Beauty Brands That Might Replace Your Faves

THE ZOE REPORT - FEB 15, 2019
BY JESSICA L. YARBROUGH

There’s no denying that the beauty business is booming. The industry is reportedly at an all-time high, growing at a faster clip than fashion; and buzzy brands, fresh products, and innovative concepts abound...

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Fashoinista - Wildling

'Wild' Skin Care Is An Emerging Trend Seeking To Clarify The Natural Beauty Category

FASHIONISTA - FEB 15, 2019
BY JESSICA L. YARBROUGH

Riddle: In 2019, there are more natural skin-care options than ever before and fewer natural skin-care options than ever before. How is that possible? Answer: Because the clean beauty industry has a dirty little secret. "Natural," "organic" and "clean" are terms that are virtually unregulated. So while these labels appear on an ever-increasing number of products...

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