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IN THE PRESS

wildling products

Five Brands To Watch

bloom new york city
BY Rosie Jane

At the end of every week, the Bloom team gets together for a group huddle where we discuss what brands the team are loving. The huddle is our week’s highlight, because it consists of drinking way too much wine and chatting about which brands have gotten us excited. Some of these brands are our tried and tested lovers, some are the new girls on the block, and some have been sent to us by the brands themselves. So without further ado, we are bringing you all the brands we are loving...

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woman getting facial

Dermatologists vs. Estheticians: We Settle The Debate Once And For All

byrdie
BY LEILANI MARIE LABONG

Isquinted hard as my dermatologist had turned on her bright light. With hands clasped behind her back, I could sense her moving slowly around me, inspecting every inch of my face. I was dealing with a flare-up...

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wildling products

Wildling Co-Founder Gianna De La Torre Addresses Asian Cultural Appropriation Issues

beauty independent
BY CLAIRE MCCORMACK

In the past month, against the backdrop of repeated hate crimes targeting Asian Americans, there’s been a reckoning in the beauty industry over Asian cultural appropriation, specifically involving gua sha, a tool used by Traditional Chinese Medicine practitioners for centuries...

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empress collection

Beauty & Wellness Briefing: Can brands come back after being canceled?

glossy
BY PRIYA RAO

This week, I’m thinking about cultural appropriation and cancel culture. Over the last two weeks, the beauty and wellness communities have had to face the topic of cultural appropriation head on. As anti-Asian attacks and discrimination have swept the U.S., beauty sites like a Very Good Light and industry watchdog Estée Laundry have been prompting brands to stand in solidarity with Asian communities...

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Why We Don’t Believe Wildling Beauty Should Be Canceled

THE FULLEST
BY THE FULLEST

Cancel culture has become a polarizing issue in and of itself. For some, it is a movement that speaks necessary but often difficult truths on issues that have long been silenced. For others, it has become a platform to validate cyberbullying and mob mentality without delivering true progressive change; then there are those more neutral in their perspective that argue cancel culture does not exist and is simply free speech.

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woman at desk

I Have Water Retention From Sitting at a Desk All Day—This Is What Worked

camille styles
BY Sacha Strebe

If you’re like me, you have quietly (or not so quietly) suffered...

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product gif

Brides Beauty Awards: All the Products You Need for Your Wedding

brides
BY Brides Editors

While weddings certainly looked different this year, one thing didn't change: Couples getting married still want to look and feel their best. In 2020, beauty was more than skin deep—it became a form of self-care, a way to do more than dress up your outside and actually help soothe what was inside...

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How To Make Your Lips Look Bigger Naturally

seventeen
BY Samantha Olson, Elizabeth Denton And Kelsey Stiegman

If the Kardashian/Jenner family has taught us anything, it's that a heavy contour and an over-lined lip is almost as transformative as an actual surgical procedure – without the cost and recovery time...

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gua sha stone

This Is Exactly How to Use Your Gua Sha Face Tool

byrdie
BY SHANNON PETER & CHLOE BURCHAM

ARTICLE SNIPPET

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How to Prevent and Treat Dry Winter Skin

maed
BY DENISE VASI

In this article, you will learn how to treat dry winter skin correctly. When we talk about skincare, the focus is usually on facial skin, but your body’s skin matters too—especially in the winter when it’s prone to feeling dry, itchy, and irritated...

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gifts

The 50 Best Valentine’s Day Gifts for Her

insidehook
BY LEE CUTLIP

We know what you’re thinking — the holidays just ended, and already that familiar feeling of stress and anxiety has washed over you once again, as Valentine’s Day looms large and you have to find yet another gift for the woman in your life. Yes, the Gregorian calendar is cruel...

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woman sleeping

How to Finally Build Good Before-Bed Habits to Get a Better Sleep in 2021

popsugar
BY AVIEL KANTER

It's been a stressful year, and all that emotion can spill over and affect the quality of your sleep. Because when you're doom scrolling until 3 a.m., you're likely not going to feel your best the next day. Sleep is such an essential component to your overall well-being...

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Sculpt, De-Puff, and Awaken Your Face With These Skincare Tools

hellogiggles
BY Pia Velasco

Finding the best beauty products has never been easier thanks to Pia's Picks, our weekly curated list. As the senior beauty editor at HelloGiggles, I test and examine the latest skincare, makeup, hair, and nail products so I can confidently recommend the best ones to you.

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Megan O’Neill

I’m A Goop Editor & This Is What My Skin-Care Routine Looks Like In A Week

refinery29
BY RACHEL KRAUSE

Megan O’Neill has been featured on E!, NY1, and ABC’s Strahan and Sara as a beauty expert and has starred...

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woman smiling

Resolutions: Great Skin for 2021

goop

Life—and every habit, good, bad, or indifferent—shows up on our skin, the emerging science of epigenetics tells us. Once a year at goop, in January, we focus our efforts on healthier diet, exercise, and wellness routines.

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woman doing yoga

Goop Beauty Editor Megan O’Neill Shares Her Glowy Self-Care Routine

coveteur
BY Rachel Pickus

For a holistic approach to general well-being, who better to turn to than Goop’s senior beauty editor, Megan O’Neill? This mom-to-be is basically an expert at finding ways to pepper in moments of self-care throughout the day. From sipping on freshly squeezed...

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the zoe report

the zoe report
BY KELSEY STEWART

In the past, your New Year's resolutions might have been a bit of a flop. You started strong in January by flossing every day and swapping your afternoon coffee for water, but by mid-March, you forgot what these intentions even were in the first place.

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Simple self-care trends to help make you feel like new this year

good morning america
BY Dr. Whitney Bowe, Dr. Jen Ashton and Maya Feller

Dr. Whitney Bowe, Dr. Jen Ashton and Maya Feller share their top tips for self-care this year so you can rock your resolutions.

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wildling founders

Meet The Founders Behind All 12 Brands In Our 2020 Gift Guide!

thechalkboardmag
BY thechalkboardmag

WE PROMISED OUR readers that this year’s gift guide would be worth every hard-earned 2020 dollar and we’ve delivered! We’re passionate about all twelve brands in this year’s 12 Days of Holiday Gifts and wanted to introduce you to each of the founding teams and key players behind each of the gifts...

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I Try To Be An Ethical Beauty Consumer—Here's What I Actually Buy

hellogiggles
BY Jessica DeFino

What is clean beauty? And—for that matter—green beauty, eco-friendly beauty, and natural beauty? In Clean, Green, And In Between, beauty expert Jessica DeFino explores the ins and outs of these buzzy terms, reports on the products and ingredients to look out for, and answers all of your most pressing questions...

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various products

Clean Beauty Holiday Gift Guide

nutritious life
BY nutritiouslife

Here are our favorite items for the person who loves to nurture themselves from the inside out. We’ve got everything from toning technology to gold-infused serums...

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beauty products

FILL YOUR STOCKINGS WITH OUR WINTER CLEAN BEAUTY PICKS

Laguna Beach Living
BY LBL

Tis’ the season of winter skin. Cold(er) temps and low humidity creates dry air that pulls moisture from our skin. And, because it’s 2020 and there’s also windstorms, poor air quality, and stay-at-home orders keeping us inside with a heater that we can’t help but turn on in the early mornings, we’re only making matters worse for our delicate skin...

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Kaley Cuoco Favorites

glamour
BY Jessica Radloff

Since August, Kaley Cuoco has quarantined for a total of four weeks in two different locations, both more than 3,000 miles from home...

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empress collection

11 Luxe Beauty Gifts For Picky People

the zoe report
BY OLIVIA YOUNG

Olivia Young is a shopping news writer at The Zoe Report, where she covers sustainable skincare launches, resurgences of retro trends, the many hairstyles of Florence Pugh, et cetera. She occasionally dabbles in fashion, too...

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aura collection

The Ultimate Luxury Gift Guide for the Most Stylish Woman

observer
BY Morgan Halberg

This four-piece set has everything she'll need for the most amazing at-home lymphatic body drainage and massage, including a brush, stone, oil and activator...

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A Daily Facial Massage To Alleviate Jaw Tension, Clenching + TMJ

the chalkboard
BY thechalkboard

WHO KNEW THAT one little low-tech stone could do so much? Ever since we began using a gua sha stone for beauty (see the basic facial here), we’ve been surprised at how unendingly useful it can be for all kinds of physical issues as well. Nothing relieves our shoulder tension like a a gua sha and, here, the founders of Wilding are showing us how to alleviate jaw tension with this simple routine...

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blender

The Wellness Gift Guide

goop
BY goop

From head (UPF 50 umbrella) to toe (plush shearling slides) and everything in between (an aura stone is a thing, and it’s wonderful), we’ve got you covered...

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woman standing with products

Wellness Products I’m Loving This Month

camille styles
BY Sacha Strebe

I think we can all agree that there has never been a better time to take care of our health. And I’m not just talking about the physical...

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holiday gifts

35 wellness gifts for anyone who needs a little reminder to practice self-care

very good light
BY very good light

The gift of wellness is a universal gift for everyone on your list this year...

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empress stone

Nina Agdal on Her Go-To Face-Sculpting Tools and Ultimate Eye-Opening Makeup Trick

vogue
BY ZOE RUFFNER

“Super-dewy, super-glowy, super-fresh” is how the Danish supermodel Nina Agdal describes her ideal above-the-neck beauty equation. “I love this time to just stand here, just feel clean, feel good, take a couple of breaths,”...

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beauty gifts

The Best Beauty Gifts for the Holidays

Town & Country
BY ALAUREN HUBBARD AND ROXANNE ADAMIYATT

From beauty tools to hair stylers to full-glam makeup palettes and everything in between, the gifts to make any beauty lover's heart sing this season...

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Empress Stone

Organic Girl’s Quarterly Faves

This Organic Girl
BY This Organic Girl

Wait, you said you wanted a holistic version of Botox? Look no further than the Wildling Gua Sha stone...

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beauty tools

Our 18 Must-Have Beauty Tools For Skin & Hair

coveteur
BY Hannah Baxter

There are many days when all the creams, serums, masks, and conditioners in the world won’t help your skin and hair look its best. Yes, it’s frustrating, but that’s when your arsenal of beauty tools comes in to save the day. Whether your second-day hair needs a touch-up...

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A Gua Sha Routine For Optimal Breast Health

the chalkboard
BY The Chalkboard

IT’S BREAST CANCER Awareness Month and we’re sharing all sorts of resources to maximize your health and prevent disease. The ancient practice of gua sha is low tech, high vibe and gives us all the feels.

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stress relief products gif

10 Products for Anxiety Relief That Health Editors Are Using Ahead of the Election

health.com
BY Braelyn Wood

Even if you don’t typically suffer from anxiety, this year has been anything but ordinary. There’s a global pandemic, increased wildfires, and, to round it out, one of the most divisive elections in years.

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the empress Collection

The Best Beauty Gifts for the 2020 Holidays

Harper's Bazaar
BY HARPER'S BAZAAR STAFF

Presents so perfect, there's no need to include a receipt...

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woman's face

A Gua Sha Facial for Breakouts

goop
BY Megan O’Neill

I’m about to go into my gua sha facial. I don’t realllllly know what gua sha is. But I’m desperate: For the past few weeks...

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empress stone

8 Gua Sha Tools That Can Help De-Puff Your Face, Stat

BYRDIE
BY REFINERY29

At this point, you’ve probably heard of jade rollers, but mark our words—gua sha tools are the next Eastern medicine skincare tool you need to try, ASAP...

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All The Wellness Products We Tried & Loved In September

REFINERY29
BY REFINERY29

The wellness team at Refinery29 gets to try a ton of really great stuff. So we decided to start highlighting some our favorites each month...

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Gua Sha Stone

it’s time to find the beauty in a staycation

Flique Editorial
BY Katrina Froelich

Staycations are on the rise —not because we want them to be, but because they have to be. In the midst of a global pandemic, less and less people are traveling...

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Gua Sha Stone

Why You Should Be Implementing A Gua Sha Tool Into Your Skincare Routine

The Zoe Report
BY KELSEY STEWART

With technology today, beauty gadgets promising sculpted cheekbones and reduced fine lines run the gamut from your high-tech toning...

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woman using empress stone on neck

The Beauty Trends Customers Are Buying During Covid-19

Vogue Business
JESSICA SCHIFFER

Amid widespread quarantines, limits on in-person beauty services and social distancing and mask wearing requirements, beauty customers are changing their spending habits, gravitating towards products that allow them to mimic the salon experience at home and protect them from the potential impact of an increasingly digital lifestyle...

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Wildling beauty products and packaging

Self-Care Brand Wildling Beauty on Why You Need to Try an At-Home Gua Sha Facial

Artful Living
BY Kathleen Gildea

Wildling Beauty is the leading gua sha brand that makes expert-level techniques easy for anyone. I have used traditional gua sha tools and jade rollers in the past, but never have I seen results like what the empress stone delivers. Which led me to wonder: What makes this tool so successfully unique?...

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Youthful looking woman touching face

Why the Anti-Aging Beauty Industry Is Turning to Clean Skincare

THE HELM
BY ZOE SCHAEFFER

The term “anti-aging” seems to morph as culture shifts. Once a common reference to the mature skin category—now considered “anti-feminist” and “fear-mongering”—the phrase is slowly being replaced with more celebratory terms in today’s world of female empowerment...

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various beaty gadgets

The 15 Best Beauty Tools of 2020

HARPERS BAAZAR
BY KATIE INTNER

High-tech beauty tools used to only be found in one place: the dermatologist’s office. But over the last few years, face and body devices have become more accessible—and even more effective than your in-office treatment. From laser to microcurrent technology and contouring gadgets, devices are changing the way we treat our skin and body. Below, find 15 tried-and-true beauty tools that don’t require a derm appointment...

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WWD

Buzzy Brands With Sustainability in Mind

WWD
BY Ryma Chikhoune

In California, trendy, thriving brands like Youth to the People have been incorporating sustainability into their ethos from the start. “Earth Day is every day for us,” said Joe Cloyes, cofounder and chief executive officer of the superfood skin-care company....

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9 Products That Will Change Your Skin In 2020

9 Products That Will Change Your Skin In 2020

FORBES
BY Emily Siegel

This is the first article that I’m writing as a 30-year-old. So, what does that mean? It means that while I’ve always considered myself a skincare expert, my similarly-aged friends are finally starting to take my advice....

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35 Beauty tools you need

35 Fascinating Beauty Tools & Devices You Didn't Know You Needed Until Now

THE ZOE REPORT - March 28, 2020
BY Olivia Young

Scroll through Instagram at any time of day, and you're likely to come across at least one person who's rolling an oddly shaped tool around their face or posing with a slightly...

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Taking care of yourself with gua sha

Friends of Coveteur On What They're Doig To Take Care Of Themselves Right Now

coveteur
BY Bibi Deitz

Every time I pick up the phone, another friend tells me they feel like they should be more productive during this upside-down time. I feel it, too: This afternoon, when I sat on the brick back-patio steps of our rented house in Maryland...

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Gwyneth Paltrow posing for camera

Give Yourself a Gwyneth Paltrow-Caliber Facial at Home With These Products

US MAGAZINE
BY Bernadette Deron

Fact: This is the best time to step up your skincare game. Not shelling out the big bucks for bar tabs and Ubers has potentially left...

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Empress Wand Gua Sha

18 Best New Beauty And Wellness Products For Self-Care Right Now

FORBES
BY SONYA DAKAR

What’s the best way to maintain balance while staying at home more than usual to prevent the spread of COVID-19? Self-care. And the good news?...

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Empress Stone Gua Sha

Gua Sha for Amazing Skin at Home

GOOP
BY Megan O’Neill

My skin is suddenly as oily as a scallion pancake and as broken out as a teenager’s, and I’m not alone: Many of my friends say their skin is acting up, too. Stress has always shown up on my face—and the association between psychological stress...

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The Case For Being Extra Kind To Your Bosom

The Case For Being Extra Kind To Your Bosom

C MAGAZINE
BY KELLY ATTERTON

Caring for your face starts at your nipples, or so many facialists say. That may sound funny, but think about it: The chest area is just as susceptible as your face and neck to signs of aging from sun damage, wrinkles, volume loss and more...

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6 Lotions, Potions and Tools for Your Delicate Decolletage

6 Lotions, Potions and Tools for Your Delicate Decolletage

C MAGAZINE
BY KELLY ATTERTON

It’s time to expand your skincare routine to include your bust. Here, we present a few of our favorite products to incorporate into any good bosom-boosting regimen.

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Is Clean Beauty Really Better? 7 Derms & Aestheticians Weigh In

Is Clean Beauty Really Better? 7 Derms & Aestheticians Weigh In

THE ZOE REPORT - OCTOBER 25, 2019
BY Jessica L. Yarbrough

Scan almost any clean beauty retailer’s “About” page — Detox Market, Credo, Follain, Beautycounter — and you’ll notice two keywords: health and safety. That’s because the movement’s...

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GOOP, A Gua Sha Facial for Breakouts

A Gua Sha Facial for Breakouts

GOOP
BY Megan O’Neill

I’m about to go into my gua sha facial. I don’t realllllly know what gua sha is. But I’m desperate: For the past few weeks, my face has been a disaster of blemishes and dry patches, not to mention the seemingly indelible...

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Ready For Expert-Level Gua Sha? This Brand Makes It Easy

Ready For Expert-Level Gua Sha? This Brand Makes It Easy

MIND BODY GREEN
BY Alexandra Engler

Gua sha has been around for, uh, a while. Even in its modern boom, it's been around for a few years now. And, still, there's plenty of confusion out there regarding what tools to use and with what products...

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The Best Instagram Beauty Brands That Editors Actually Use

The Best Instagram Beauty Brands That Editors Actually Use

THE ZOE REPORT - OCTOBER 8, 2019
BY Jessica L. Yarbrough

I write about makeup, skincare, and hair care for a living, and one hazard of the job is fielding a zillion questions about my personal beauty editor routine — the biggest one being this: "Do you get all your products for free?" To answer that burning question...

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Goop Gift Guide

The Wellness Junkie’s Gift Guide

GOOP - DECEMBER, 2020

Not to toot our own pelvic floor trainer, but this is where we shine.

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New York Times Gift Guide

Face Time

NEW YORK TIMES - DECEMBER, 2019
BY Jaspal Riyait, Art Director, Smarter Living

Allow the self-care enthusiast in your life, to practice the ancient art of facial gua sha with this three-part kit. The Wilding Beauty Empress Collection will have you spritz, oil and lift your skin to plump and brighten your face.

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Women's Health - Wildling

The Surprising Beauty Benefits of Gua Sha

WOMEN'S HEALTH - JUNE 20, 2019
BY MADDY ZOLLO RUSBOSIN

Like fancy avo toast, pretty sunsets, and colorful wall murals, jade rollers have reached peak social media saturation. While this holistic beauty tool has a ton of complexion-boosting benefits, there’s another facial treatment that is even more effective. Meet gua sha....

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Who What Where - Wildling

I'm a Beauty Editor, and These 20 Product Trends Have Totally Failed Me

WHO WHAT WHERE - AUGUST 1, 2019
BY ERIN JAHNS

Here's the thing—when it comes to beauty, everyone has a different beat. A makeup look that one person loves might be totally unappealing to another, and a specific product that completely...

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The Fullest - Wildling

A Guide To Gua Sha: Cue The Dewy Look

THE FULLEST - AUGUST 20, 2019
BY LILY COMBA

Who has heard of gua sha before? What about lymphatic drainage? Chances are many of you have. There is a lot of interest in (and mystery around) the practice of both of these health crazes that have been known to help with acne scars, tighten fine lines and wrinkles...

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The Chalkboard - Wildling

The Strange Connection Between Your Neck + Those Bags Under Your Eyes

THE CHALKBOARD - JUL 12, 2019

TINY TOOL, TONS OF BEAUTIFYING power. If you haven’t discovered the benefits (and sheer joy) of using a gua sha stone to lift and boost your skin yet, where have you been? After the jade...

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Harper's Baazar - Wildling

The Best Organic and All Natural Skincare Brands

HARPERS BAAZAR - JUL 30, 2019
BY OLIVIA FLEMING

Take a minute to think about your skin as if it were your stomach. Imagine eating a diet full of processed foods containing preservatives, stabilizers, artificial sweeteners, and filler ingredients like high fructose corn syrup...

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Harper's Baazar - Wildling

Women Are Giving Up Botox for Facial Massage

HARPERS BAAZAR - MAY 23, 2019
BY PRUE LEWINGTON

When bride-to-be Danielle O’Brien broke out in stress hives as she prepared for her wedding, she knew she needed help. Like any bride, she wanted to look stunning and radiant on her big day; exhaustion had given her dark circles, and fine lines were creeping in...

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Mind Body Green - Wildling

The 5 Products Chef & Author Phoebe Lapine Recommends To Everyone

MINDBODYGREEN - MAY 5, 2019
BY PHOEBE LAPINE

Here at mbg, we love getting a glimpse into the habits of the biggest movers and shakers in the wellness world—and what better way to do that than by looking at the products they use on a daily basis?

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Well and Good - Wildling

Having Good "Facial Posture" Is A Thing, And It's Just As Important As Sitting Up Straight

WELLGOOD - MAY 25, 2019
BY RACHEL LAPIDOS

If you’re a beauty junkie, you know that non-toxic skin care is all the rage these days. Everywhere you look, there’s a new product that promises quick results and organic ingredients—the best of both worlds...

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The Zoe Report - Wildling

The New 2019 Beauty Brands That Might Replace Your Faves

THE ZOE REPORT - FEB 15, 2019
BY JESSICA L. YARBROUGH

There’s no denying that the beauty business is booming. The industry is reportedly at an all-time high, growing at a faster clip than fashion; and buzzy brands, fresh products, and innovative concepts abound...

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Fashoinista - Wildling

'Wild' Skin Care Is An Emerging Trend Seeking To Clarify The Natural Beauty Category

FASHIONISTA - FEB 15, 2019
BY JESSICA L. YARBROUGH

Riddle: In 2019, there are more natural skin-care options than ever before and fewer natural skin-care options than ever before. How is that possible? Answer: Because the clean beauty industry has a dirty little secret. "Natural," "organic" and "clean" are terms that are virtually unregulated. So while these labels appear on an ever-increasing number of products...

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